1) Define your Target Customer
Most of the software companies simply ignore their client’s targeted customers while designing a website. Designing any website without fixing your actual targeted customers can lead to a huge loss in any business.
2) Call to Action on every page
Another big mistake that Websites make often! When you give detailed info of business on a website means you expect the customer to take action. This increases curiosity to drive the consumer to take further action on a site. If you are landing someone on the page where it missing these elements, he is likely to bounce back. CTA should be included several times on your homepage.
3) Get real photos
Photography is your connection with the user. Believe it, a single photograph is powerful enough to memorize your whole business. The perfectly chosen photographs create web users’ first impressions and initial attraction. Good photography on your website can make a difference for the people staying and browsing and help them to understand your business.
4) Customer-friendly Home Page with precise Content
Your home page is a prime estate. That’s how your customers will enter your site. Your website needs to be filled with information that people searching for and help to convert the visitor into a customer. Also by fueling content with SEO helps any business to generate more leads through search engine optimization.
5) Testimonials, case studies, and client’s list
Nothing is important than customers’ graceful reviews and testimonials for any business on the website. Also, reviews and case studies not only gain customer’s trust and attention but it encourages them to interact with the company more prominently.
6) Clear Navigation
A Website is useless without clear navigation. It’s always good to have a navigation bar on the top and in the footer as well. Navigation is how people understand and easily surf around your website.
7) Be Secured
Whenever you are selling online, your website should be secured all the time with an SSL certificate. It actually encrypts the communication between you and your customer as there is often fear of identity theft and hackers.
8) Mobile responsive
Every website has to mobile-friendly as smartphones and tablets are driving 80% of web traffic nowadays. It has a flexible layout which actually adjusts according to respective devices screen size so that your website’s information accessible across all different platforms and, most particularly, on the much smaller screen of smartphones and tablets.
9) FAQ’s
FAQ’s actually allows every visitor to get almost all the prospective answers to questions regarding your business. It’s not just made a visitor’s life hassle-free but also saves the company’s valuable time and resources.
10) Blog
Blogs are nothing but an article written on the different topics to make consumers understand about the businesses and ultimately to drive more traffic on the website.